Mobile apps are a large and growing industry.
A report by Statista estimates that mobile apps will generate more than 935 billion U.S. dollars by 2023.
With a shift toward personalization for the customer journey, app developers have their work cut out for them if they want to stand out.
The article, Top 5 Mobile App Trends to Watch Out For in 2020 lists the internet of things, managed marketplaces, and AR/VR technology as some of the changes you should expect to see in the coming years.
It seems there is an endless amount of possibilities for the world of…
We are living in history right now. The COVID-19 pandemic has left no industry untouched and we can expect it to change everything from the way people shop to how they socialize with each other.
As governments around the world encourage people to stay home a new kind of normal is being embraced. This may feel like a daunting time for businesses, but it’s essential we remain flexible and adapt to the changing needs of consumers. With the huge impacts this situation is having on people’s lives they are looking for new, convenient ways to access everyday comforts.
Don’t just choose the first digital marketing agency that you come across and hope for the best. Take the time to review your current business objectives. Go into the hiring process with a clear vision of the online presence you want to have. The goal is to find the right digital marketing agency, whose services align with your objectives and help your business grow.
Here are 10 things you need to know before hiring a digital marketing agency:
Knowing exactly why you want to hire a digital marketing agency to help support your business is important. Take this opportunity to…
Artificial Intelligence is our future. With the introduction of Industry 5.0, AI is bringing personalized human behavior to the services. With the new statistics of development technologies, Artificial Intelligence has been chosen as the most demanding technology by the top VC firms.
However, finding companies developing artificial intelligence is extremely time-consuming. Clutch and Goodfirms list more than 1000 AI development companies. So, there are no criteria for how anyone would relate to the right AI software development company.
Now the question arises, whom should we choose to put out money on?
So, we have reviewed 100+ Artificial Intelligence development companies…
If Facebook Ads seem confusing, you aren’t alone. Often, without the help of a Facebook advertising agency, it can be daunting to set up Facebook ad campaigns from the sheer number of options alone.
Paid ads are still a worthy marketing strategy however since Facebook’s reach for organic content has been on the decline. And Facebook is still the preferred place for 97% of marketers to run paid ads.
After all, Facebook boasts the largest user-base of any social network and one of the most engaged. And beyond that, their ad targeting is extremely detailed and helpful.
This article will…
In the beginning stages, many startups struggle with implementing a customer acquisition strategy. However, this is a vital component, since few people are familiar with your products and services, much less your brand.
Not to mention in the last five years, the cost of acquiring new customers has increased by over 50% .
As a new business, you need ways to acquire customers in a cost-effective manner. That’s where this article comes in.
In this guide, you’ll learn customer acquisition strategies that can apply to any industry. …
Many small business owners are overwhelmed when it comes to digital marketing services. It may seem difficult to know where to start, and you’re likely busy dealing with the rest of your business to act on all the latest trends.
For this reason, many small businesses go about their digital marketing strategies haphazardly, which leads to little success and a feeling that you’ve wasted your precious time and resources.
But when implemented correctly, small businesses can leverage the power of digital marketing to compete on the same level as big brands. …
Marketers will likely be familiar with on-page SEO best practices: intent-based optimization, fast-loading web pages, interlinking, and more. But how many apply these practices to their site?
Reading about the best practices is one thing, but executing them is another hurdle altogether. If you’re one of the people stuck on how to implement the on-page SEO best practices you’ve been reading about, stick around for our actionable tips.
Today we’re going to breakdown the top on-page SEO best practices. …
Although social media marketers have several platforms to choose from, Facebook is still the most popular. The Social Media Marketing Industry Report 2017 shows that 94% of social marketers are using Facebook. Part of the reason is the number of active users alone. Facebook has 1.13 billion daily active users, and they access the site frequently. A report from comScore reveals that the average Facebook user checks the platform about 8 times each day. Such a platform is already filled with eyeballs that could be on your business if you have the right strategy to grab their attention.
The digital marketing trends of the future are largely built on the features we have seen in recent years. From influencer marketing to more niche topics such as micro-moments, each trend has been used effectively by marketers to grow their business. The CMO Survey predicts that spend on digital marketing will increase from 44 percent of a company’s marketing budget to 54 percent by 2024. This prediction means the future brings with it more methods for capitalizing on known trends. …
Markovate is an end-to-end digital marketing agency helping startups, small and medium-sized businesses with their online presence.